16 of the best data visualization toolsīig data is cool! It reveals our everyday behavior.Why it’s an essential part of your marketing strategy, best practices, and more. I have a heap of dataviz tools for you to try, but first I’m going to explain what data visualization is. Imagine all this information in an Excel spreadsheet. Quick Search - Coca-Cola & Pepsi share of countries/regions. Visuals that speak to your audience and convey your message without misinterpretation.
We have the tools to create powerful and easy-to-understand visuals.
In the past, an Excel spreadsheet would suffice, but we’ve moved on from there. Your data scientists communicating their findings with visuals so that the rest of your organization can understand the findings.ĭon’t scare people with overly-complicated information! A baffling page of scientific data that could lose you a sale, becomes a funky graphic that might win you a conversion. Easy to understand images that deliver your message clearly. Graphical representation of your data - from a simple bar chart to a multidimensional data map - will help you understand trends, patterns, brand performance, impact of new strategies, and more.ĭata visualization tools take complex information, then display and interpret it visually. For sharing, communicating, and interpreting information. Understanding the story behind the data - data storytelling - makes data visualization an essential part of your marketing toolkit. Talkwalker virality map - how the PR spread off and online. Press release - Totino’s teams up with Call of Duty franchise press. Good data visualization will translate complicated datasets demonstrating a clear and concise message. We respond well to images, processing visual data 60,000 times faster than text. Translating this information into actionable insights that bring an ROI, is complex, to say the least.Īfter raw data is collected - sales figures, social media data, campaign stats, consumer intelligence - it needs to be visualized so it’s easy to understand and business goals can be met head on.įor this you need the best data visualization tools. We’re generating over 205 quintillion bytes of data every day. To see examples of data visualizations in action, download our free PR Crisis Management eBook.īig data has exploded! Google receives almost 4 million search queries every minute.
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